What Innovation Means in Digital Design?
When we talk about innovation, our minds often go to the world of industrial design - new materials, mechanical ingenuity, beautiful physical form. We can touch, feel, and admir...
UX Psychology: Effort Creates Attachment
Have you ever noticed how people talk proudly about the furniture they assembled themselves from IKEA? Even if the shelf wobbles a little, they value it more than something read...
Tracking User Intent Through Triggers
Every product interaction - no matter how small - is a clue to what the user is trying to do. A hover, a scroll, a pause, or even silence can speak volumes. Designers often pay atte...
Designing with AI Without Losing the Craft
There’s a lot of noise around AI right now - and understandably so. It’s powerful, fast, and often feels like magic. But I’ve been thinking about what it really means for design...
Design Flows Better When You Know Code
Designers often hear that coding isn’t required to do their job well. And that’s mostly true - design is about empathy, clarity, and solving problems through experience. But for...
How Cursor AI Opens New Doors for Designers
I’ve been thinking a lot about how AI tools are crossing the line from developer-only territory into the design realm. One tool in particular - Cursor AI - caught my attention. Alth...
It Didn’t Work - Or Did We Just Do It Wrong?
I’ve often heard product teams say things like, “We tried that before,” or “The data shows users didn’t click on it,” or “That idea just doesn’t work.” It’s a familiar pattern - ...
Design Processes That Respect Creative Flow
Creative flow isn’t something that can be forced. It’s a rhythm - a state where designers think, connect ideas, and bring clarity through exploration. Yet, most design processes...
Why Pods Often Fall Short for Designers
Lately, I’ve been reflecting on how pod-based team structures actually feel from a designer’s seat. On paper, pods make a lot of sense. Small, focused groups. Fewer dependencies...
Understanding Vibe Coding in Product Design
I've been noticing a new trend among designers - something people casually call 'vibe coding.' It’s the practice of designers jumping into simple code, AI-generated components, ...
Why You Should Design Without Auto Layout First?
There was a time when every design started with a pen and paper. Sketching was messy, flexible, and freeing. Lines didn’t have to align perfectly, buttons weren’t pixel-perfect,...
When Qualitative Research Tells a Different Story
During one of our usability sessions, we were observing how small shopkeepers used our payment feature. The transaction success screen had a cheerful animation - a confetti burs...