Understanding Vibe Coding in Product Design
I've been noticing a new trend among designers - something people casually call 'vibe coding.' It’s the practice of designers jumping into simple code, AI-generated components, or lightweight prototypes to explore ideas more realistically. And honestly, it has opened up a lot of creative possibilities. Designers can test interactions, understand constraints, and communicate intent much more clearly. But as with anything new, there's a quiet tension underneath it.
The risk isn’t that designers are learning too much - it’s that the line between exploration and engineering can get blurry. When a designer drops a piece of quick code into a conversation, it might look polished enough for someone to assume it's close to production. But vibe coding is just that - a vibe. It’s meant for exploration, not for shipping.
Over the years, I’ve learned that great collaboration depends on mutual respect for each craft. Developers aren’t just shaping visuals into code. They’re handling architecture, performance, scalability, security, data flow, edge cases, testing, and long-term maintenance. There’s a huge difference between sketching with code and delivering real, stable product code. And good designers know this - they use vibe coding not to replace engineering, but to empathize with it.
What vibe coding does well is shrink the gap between design and implementation. It encourages designers to think more systemically. When they experiment with CSS, spacing logic, or small bits of interaction, they start understanding why certain things are easy to build and others aren’t. They get a feel for the invisible rules that engineering teams work with every day. And for developers, it becomes easier to see design intent, because the prototype speaks the same language they do.
But the real magic happens when both sides treat this overlap as a bridge - not a takeover. Designers exploring code shouldn’t feel like they’re stepping on engineering territory. And developers shouldn’t feel like designers are oversimplifying the complexity behind real product development. The conversation works best when there’s humility, openness, and curiosity on both sides.
I’ve watched teams where a designer’s small coded prototype sparked better collaboration instead of tension. Developers didn’t see it as a challenge to their domain - they saw it as clarity. The designer wasn’t trying to architect the solution; they were offering a better starting point. And in turn, developers brought their depth of thinking - how it scales, how it affects performance, how it behaves on different screens - enriching the idea even further.
The danger comes when vibe coding is misunderstood as actual engineering. It can unintentionally downplay the heavy lifting developers do. That’s why language matters. Calling it 'proto code' or 'directional code' helps set expectations. It reminds everyone that the goal is collaboration, not precision. Designers get to explore, developers get to refine, and the product gets the best of both worlds.
In the end, vibe coding isn’t really about code. It’s about communication. It’s about closing the gap between imagination and implementation. If handled with respect and clarity, it becomes a shared playground where both designers and developers bring their strengths. And when that happens, the product becomes richer, the team becomes stronger, and collaboration becomes something far more meaningful than a handoff.