Stories, insights, and notes
from my journey in UX, design, and beyond

Journals covering design principles, personal experiences, and creative explorations. Each one crafted to be informative, reflective, and shareable.

The Hidden Bias in Product Metrics

The Hidden Bias in Product Metrics

As a designer, you’ll face this dilemma more often than you think. A new product or feature launches, but instead of placing it front and center, the team tucks it somewhere bel...
The Truth About How People Read Interfaces

The Truth About How People Read Interfaces

Early in my career, I spent hours polishing microcopy. Every button, every label carried a clever twist I thought would make the product memorable. It felt creative and satisfyi...
Empathy Is Your Most Underrated Leadership Skill

Empathy Is Your Most Underrated Leadership Skill

When you first step into a leadership role, it’s easy to assume success comes from sharper strategy, faster decisions, or stronger design opinions. I thought the same. But over ...
The Silent Cost of Overlooking Team Feelings

The Silent Cost of Overlooking Team Feelings

When you’re leading a design team, it’s easy to get caught up in deadlines, features, and deliverables. I’ve been there - focused on velocity while overlooking the undercurrent of...
When Inspiration Looks Good but Misleads

When Inspiration Looks Good but Misleads

When you’re starting out, it’s tempting to bring every shiny idea you see in other apps into your own work. Smooth animations, infinite scrolls, clever microinteractions - they al...
Design Constraints Aren’t Always Bad

Design Constraints Aren’t Always Bad

Every project comes with ambition, but rarely with unlimited resources. Early in my career, I used to feel frustrated when constraints forced me to compromise. Over time, I’ve r...
The Hidden Reason Great Designs Still Fail

The Hidden Reason Great Designs Still Fail

One of the hardest lessons I’ve learned in design is that beautiful screens don’t equal successful products. Early in my career, I celebrated polished flows and clean UIs, but w...
Figma vs Framer: What Designers Should Know

Figma vs Framer: What Designers Should Know

For the last few years, Figma has been the default tool for product design. It solved the collaboration problem, brought design into the browser, and made handoff easier than ev...
Why Figma Replaced Sketch for Good

Why Figma Replaced Sketch for Good

When I started using Sketch, it felt like the future of design. Clean interface, vector-first, and purpose-built for UI work - it quickly became the tool of choice for many design...
The Mindset You Need for Design Collaboration

The Mindset You Need for Design Collaboration

During my time at Microsoft, one of the most valuable lessons I learned was the power of a growth mindset. Early on, I sometimes saw collaboration as a test of defending my idea...
The Practice That Helps Designers Work Smarter

The Practice That Helps Designers Work Smarter

Every designer has faced it: a ticket lands in your backlog with little context. No PRD, no clear scope - just a line like, “Update this flow” or “Try this variation.” Early in my...
Why the Design Ladder Isn’t Just Titles

Why the Design Ladder Isn’t Just Titles

When I first started in design, I thought career growth was all about climbing titles. Junior to mid, mid to senior, senior to lead - it looked like a neat ladder. But the reality...