Why Every UX Project Needs Clear Goals
When I look back at projects that felt messy or dragged on, there’s a common thread: we didn’t start with clear goals. The team was eager to design, code, and ship, but we hadn’...
Why Your Best Design Ideas Disappear?
There’s a conversation in the design industry that often surfaces but rarely gets addressed deeply: Design Ownership. Many product designers feel that their original ideas are b...