Stories, insights, and notes
from my journey in UX, design, and beyond

Journals covering design principles, personal experiences, and creative explorations. Each one crafted to be informative, reflective, and shareable.

The Silent Cost of Overlooking Team Feelings

The Silent Cost of Overlooking Team Feelings

When you’re leading a design team, it’s easy to get caught up in deadlines, features, and deliverables. I’ve been there - focused on velocity while overlooking the undercurrent of...
Why the Design Ladder Isn’t Just Titles

Why the Design Ladder Isn’t Just Titles

When I first started in design, I thought career growth was all about climbing titles. Junior to mid, mid to senior, senior to lead - it looked like a neat ladder. But the reality...
Aligning Design With Business Success

Aligning Design With Business Success

One of the most overlooked parts of design leadership is making sure creative strategies aren’t floating in isolation. A beautiful concept that doesn’t move the company forward ...
No Shortcuts in Design - Only Loops and Reps

No Shortcuts in Design - Only Loops and Reps

Two decades in, I’ve sat through enough workshops, read enough bestsellers, and seen enough new frameworks launch with bold promises to know one thing: there’s no magic formula....