Designing Mobile Interfaces People Actually Love
Think about the last app you opened and actually enjoyed using. Maybe it was effortless to navigate, or you instinctively knew where to tap next. That’s not luck or fancy visual...
How Good Products Turn Into Daily Habits
When I was at Khatabook, we shipped changes almost every day. Sometimes it was a smoother navigation flow, sometimes a faster way to record transactions. Research guided us towa...
Why Fintech UX Needs More Than Good Design
Designing for fintech is unlike working on any other product. You’re not just shaping an interface - you’re shaping people’s relationship with money. And money carries weight, urg...
What Keeps a Design Team Truly Alive?
Have you noticed how some product design teams seem unstoppable while others struggle to deliver? Often, the difference isn’t talent - it’s collaboration. When designers, PMs, eng...
Why UX Matters More in the Age of AI
As technology races forward, the role of UX designers is shifting dramatically. Have you ever considered how your designs might interact with robots or AI in the near future?We’...
Users Need Value, Not Another AI Wrapper
A while back, I met a founder who proudly described his product as a SaaS. When I asked what problem it solved, he hesitated. The truth is, SaaS is not a business model - it’s a d...
Beyond Design, What Really Shapes Success?
I remember working on a project where the design was praised in the initial reviews. Clean visuals, thoughtful interactions, everything checked the right boxes. Yet, when the pr...
Reason Users Quit Before Adding Anything
I still remember testing a finance app where the dashboard was completely blank for first-time users. No hints, no guidance, just a clean slate that looked more like an error th...
The Critical UX Step Most Designers Skip
One pattern I’ve noticed in design teams is how quickly we move on. A product launches, the metrics roll in, but instead of reviewing outcomes, the team is already deep in the n...
What Designers Forget Until It’s Too Late
I remember once joining a project where everyone was excited about shipping fast. The product looked polished on the surface, but the team had skipped over small usability fixes...
Using AI Without Losing Human Touch
I recently watched a team explore how AI could shape their product design. They started by using AI to generate UI layouts, suggest color palettes, and even predict user flows b...
Stop Chasing Design Feedback Alone
Last week, I joined a session where the team gathered in one room - designers, product managers, developers, even a marketer. The goal was simple: resolve all pending design decis...