It Didn’t Work — Or Did We Just Do It Wrong?
I’ve often heard product teams say things like, “We tried that before,” or “The data shows users didn’t click on it,” or “That idea just doesn’t work.” It’s a familiar pattern - ...
The Three Loops of Design Innovation
When I think about innovation in UX and product design, it’s easy to picture big launches or groundbreaking features. But real innovation rarely starts that way. It begins quiet...
Designing with AI Without Losing the Craft
There’s a lot of noise around AI right now - and understandably so. It’s powerful, fast, and often feels like magic. But I’ve been thinking about what it really means for design...
Openness Unlocks Real Creative Power
Whenever I step into something new, I remind myself that I don’t have to be perfect - I just have to be willing. Too often we freeze because we think we need all the answers upfro...