A creative Product designer based in Dubai, currently crafting experiences at Bayut & dubizzle. Formerly Head of Design at Khatabook, with prior experience at Microsoft, InMobi, Zeta, and other leading companies.
Here are some of the companies that I've worked with to develop new product experiences from scratch. I've had the opportunity to contribute to FinTech, PropTech, EduTech, HealthTech, AdTech and other tech industries.
Bayut
Sr. Product Designer · MentorPropTech
Dubizzle
Sr. Product Designer · MentorMarketplace
Khatabook
Head of Design FinTech
InMobi
Lead Product DesignerAdTech
Zeta
Visual Design Specialist FinTech
Genius
Product Designer (Part-Time)EdTech
Explore selected case studies showcasing my design process, problem-solving approach, and the impact created across products and platforms.
My experience across diverse industries has honed my expertise in key areas of user experience design. In addition to mastering UX, I’ve developed strong capabilities in creative direction, team leadership, and designing for emerging markets, including the next billion users (NBUs)
With a strong foundation in artistry, I craft compelling visual languages and develop comprehensive libraries of visual assets that align with business goals and user needs.
I approach interaction design by balancing user needs with business objectives, ensuring consistency and accessibility to create intuitive, purpose-driven product experiences.
One of my key strengths is providing creative direction that guides teams in delivering experiences aligned with core design principles and brand standards.
Throughout my career, I’ve led teams by tackling complex challenges and mentoring designers, helping them develop and grow within their career paths.
With experience in building scalable design systems, I ensure consistency across products while optimizing processes and reducing business costs.
Recently, I’ve focused on designing for new internet users, gaining insights into best practices and strategies for reaching the next billion users.
Journals exploring design principles, personal experiences, and creative ideas - each crafted to be informative, reflective, and shareable.
Great! It’s time to discuss your next project. I’d be happy to help with all your product designs requirements.
Collaborate on an hourly basis with clear milestones and iterations tailored to your needs.
Partner with me for end-to-end ownership of your design project.
Book a dedicated session to tackle specific challenges, refine strategies, or validate design decisions.
