Afsal CMK

Product designer

A creative Product designer who has worked with Microsoft, InMobi, Directi, and other top companies and startups to deliver exceptional product experiences.

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Design Leader
& Mentor

Exceptional skill in creating meaningful and memorable product designs.

13+ Years of
experience

More than a decade of experience in creating high-quality product designs.

Diverse Tech
Background

Delivered product designs across fintech, edutech, and other fast-evolving sectors.
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Experience

Here are some of the companies that I've worked with to develop new product experiences from scratch. I've had the opportunity to contribute to FinTech, PropTech, EduTech, HealthTech, AdTech and other tech industries.

Bayut Sr. Product Designer · MentorPropTech
Driving PropTech innovation by leading design projects that empower real estate agents, enhance property search for seekers, and support business growth.
Design LeadershipUser ResearchProduct DevelopmentTeam Mentoring
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Dubizzle Sr. Product Designer · MentorMarketplace
Leading key initiatives to refine and expand product experiences in the Online Marketplace industry. Working to make the platform more accessible and intuitive for a growing user base, including those coming online for the first time.
Design LeadershipUser ResearchProduct DevelopmentTeam Mentoring
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Khatabook Head of Design FinTech
Led a team of designers to create product experiences to reach the next billion users coming online for the first time.
Design LeadershipUser ResearchProduct DevelopmentTeam Mentoring
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InMobi Lead Product DesignerAdTech
Led the design efforts to build and launch multiple products and features for the enterprise Customer Data Platform and Audience products.
Design LeadershipTeam MentoringProduct PlanningSaaS Design
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Microsoft Product DesignerSoftware
Led the design efforts to build conversational UIs, Intelligent Answers’ for Bing and creative development for artificial‑intelligence features.
Conversational UIIntelligent AnswersAI CreativityVisual DesignInteraction Design
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Zeta Visual Design Specialist FinTech
Led the design efforts to build a new design system for Inbox & Spotlight and create a new visual language for the product experience.
Interaction DesignDesign SystemB2B & B2C DesignBrand Development
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Genius Product Designer (Part-Time)EdTech
Designed intuitive and engaging UX/UI for an educational tech platform focused on personalized learning, gamified quizzes, and interactive video-based content.
UX DesignGamificationEdTechInteractive LearningUI Design
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Housing Creative DirectorPropTech
Led a team to develop a visual language and align product experiences for the brand and communications.
Design LeadershipTeam MentoringBrand DevelopmentVisual DesignCommunications Design
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Case Studies

Explore selected case studies showcasing my design process, problem-solving approach, and the impact created across products and platforms.

Expertise

My experience across diverse industries has honed my expertise in key areas of user experience design. In addition to mastering UX, I’ve developed strong capabilities in creative direction, team leadership, and designing for emerging markets, including the next billion users (NBUs)

300+

Successful
Projects

13+

Years of
Experience

10+

Awards &
Recognition

Visual Design

With a strong foundation in artistry, I craft compelling visual languages and develop comprehensive libraries of visual assets that align with business goals and user needs.

Interaction Design

I approach interaction design by balancing user needs with business objectives, ensuring consistency and accessibility to create intuitive, purpose-driven product experiences.

Creative Direction

One of my key strengths is providing creative direction that guides teams in delivering experiences aligned with core design principles and brand standards.

Team Management

Throughout my career, I’ve led teams by tackling complex challenges and mentoring designers, helping them develop and grow within their career paths.

Design Systems

With experience in building scalable design systems, I ensure consistency across products while optimizing processes and reducing business costs.

Designing for Emerging Markets

Recently, I’ve focused on designing for new internet users, gaining insights into best practices and strategies for reaching the next billion users.

Journals

Journals exploring design principles, personal experiences, and creative ideas - each crafted to be informative, reflective, and shareable.

Reason Users Quit Before Adding Anything

Reason Users Quit Before Adding Anything

I still remember testing a finance app where the dashboard was completely blank for first-time users. No hints, no guidance, just a clean slate that looked more like an error th...
uxdesignadoptionstrategyonboarding
The Critical UX Step Most Designers Skip

The Critical UX Step Most Designers Skip

One pattern I’ve noticed in design teams is how quickly we move on. A product launches, the metrics roll in, but instead of reviewing outcomes, the team is already deep in the n...
uxoutcomesiterationdesignmetrics
What Designers Forget Until It’s Too Late

What Designers Forget Until It’s Too Late

I remember once joining a project where everyone was excited about shipping fast. The product looked polished on the surface, but the team had skipped over small usability fixes...
uxdesignmentorshipstrategyproductivity
Using AI Without Losing Human Touch

Using AI Without Losing Human Touch

I recently watched a team explore how AI could shape their product design. They started by using AI to generate UI layouts, suggest color palettes, and even predict user flows b...
uxdesignaiproductivitystrategy
Stop Chasing Design Feedback Alone

Stop Chasing Design Feedback Alone

Last week, I joined a session where the team gathered in one room-designers, product managers, developers, even a marketer. The goal was simple: resolve all pending design decis...
uxdesigncollaborationproductivitystrategy
Beyond Design, What Really Shapes Success?

Beyond Design, What Really Shapes Success?

I remember working on a project where the design was praised in the initial reviews. Clean visuals, thoughtful interactions, everything checked the right boxes. Yet, when the pr...
uxdesignmentorshipstrategyproductivity
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Contact

Great! It’s time to discuss your next project. I’d be happy to help with all your product designs requirements.

Part-time work

Flexible Part-Time

Collaborate on an hourly basis with clear milestones and iterations tailored to your needs.

Project engagement

Project Engagement

Partner with me for end-to-end ownership of your design project.

Consultation

Expert Consultation

Book a dedicated session to tackle specific challenges, refine strategies, or validate design decisions.


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